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mr7392630
Apr 12, 2022
In Questions & Answers
Pinduoduo once relied on the WeChat ecosystem to open up a new way for parents to lead their children to participate in shopping together; Pinduoduo's new game "Duoduo Orchard", watering virtual fruits online, and getting fruits for free when they are ripe. It also gave the parents who used to set the alarm clock to steal vegetables in the QQ space "Happy Farm" to have new fun. The "crazy" silver-haired social market Middle-aged and elderly people use WeChat not only as an instant messaging tool, but also as a tool to expand social interaction. More often, WeChat is more like a multi-functional, emotional and social relationship maintenance tool. interactive platform. On social media, the WeChat habit of middle-aged and elderly people is affixed with a stereotype: all kinds of articles on chicken soup telemarketing list and Chinese medicine knowledge are posted in the circle of friends and relatives and friends. According to the "Report on Internet Life for Middle-aged and Elderly", more than 80% of middle-aged and elderly people will post emoticons on WeChat, like, receive or distribute red envelopes in the circle of friends, nearly 70% of them will shoot and forward small videos, and 25% of middle-aged and elderly people will Will make mobile phone photo albums, 20% will make WeChat emojis. In fact, not only WeChat, but also Pinduoduo, Kuaishou, Toutiao, Douyin and other products, the number of middle-aged and elderly users is also increasing. Even on Douyin and Kuaishou, popular short videos of elderly KOLs will be swiped. The short videos that the post-90s and post-00s can’t stop swiping also quietly steal the time of middle-aged and elderly users. Recently, Cheng Li's nearly 70-year-old grandfather fell in love with Kuaishou. He often stayed up late to sing short videos of folk songs, and he kept recommending them to her. "I play until around 3 am, but I don't sleep, and my eyes are swollen when I wake up the next day." Ineffective, but also led to family conflicts. It is easy to "plant grass" for middle-aged and elderly people, but difficult to "pull grass". When user habits are cultivated and product reputation is gradually accumulated, middle-aged and elderly people will become the core fans of the product and will no longer be easily replaced. Although it is difficult to get started, middle-aged and elderly users are more loyal to apps recommended by others and pre-installed apps on their mobile phones. It is sometimes more difficult for them to get rid of Internet addiction than to teach them to use a product. Silver-haired people hold red new products Entrepreneurs are not completely ignoring the middle-aged and elderly market. However, the first ones to be targeted are the square dance aunts and aunts who occupy the center of the country.
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