Apr 06, 2022
In General Discussion
Google continues to pour more and more resources locally, with several ad updates and improvements to the Google My Business feature over the past six months. Examples include Google’s introduction of GMB video conferencing and recent advances in auction pricing for local service ads. Despite all the speculation about advertising, it’s worth noting that organic rankings still carry 20x more clicks, Moz said. Hence, the continued and growing focus on local SEO and phone numbers. Two years ago, Google took an unusual step of defining some of the whatsapp phone number list criteria it considers to be localized for local search results. Communication, distance & reputation Google’s discussion of “connectivity, distance and fame” is instructive but still vague. Here is an explanation of fame, for example:Reputation refers to the knowledge of a company. Some sites are more prominent in the offline world, and search results try to represent this in local rankings. For example, a famous museum, a historic hotel, or a famous retail brand may also be featured in local search results.