Apr 07, 2022
In General Discussion
Having the title of content manager comes with a lot of responsibility; there is only so much that can be conveyed in the job description. According to a recent study, 91% of B2B companies are currently using content marketing, compared to 86% of B2C companies. Almost all companies realize its importance and everyone is trying to do something different to stand out. Creative and technical minds are working like crazy to add something new to the echo chambers of their industries. As a new content manager, you are at the helm of the company's innovative messaging. Because every organization, process, and team is different, the truth is that you end up learning a lot the hard way. Before you sign up for a job, there are a few harsh realities you need to accept -- and you'll figure it out anyway. Let's talk about three big ones. 1. Genius writers don’t grow on trees Any good content strategy is built on high-quality writing. The industry mailing list job is to communicate the brand message, stick to a specific brand voice, explain concepts in a relevant way and create value. Whether it's through website copy, blog posts, video scripts, etc., the writer sitting behind the keyboard makes all the difference between what's truly innovative and what's just adding to the noise. While these are the basic requirements for a good writer, the real talent is versatility—especially when working in an agency. In addition to being a skilled wordsmith, the writer must also play the role of a student of eternal curiosity and an engaging teacher. For example, an agency writer might spend the morning researching and writing details about the latest Google algorithm update and then spend the afternoon writing about kitchen cabinets. They need to be able to change gears quickly and efficiently. That's one of the many reasons why finding rock star writers is such a daunting task.